{"product_id":"the-startup-way-the-lean-startup-2-books-collection-set-by-eric-ries-non-fiction-paperback","title":"The Startup Way \u0026 The Lean Startup 2 Books Collection Set by Eric Ries – Non-Fiction | Paperback","description":"\u003cp\u003eDiscover the ideas behind successful startups with this \u003cstrong\u003e2-book collection by Eric Ries\u003c\/strong\u003e, bringing together two influential guides to entrepreneurship, innovation and building sustainable businesses.\u003c\/p\u003e\n\u003cp\u003eWhether you''re launching a new business, developing a product or looking to improve an existing organisation, these books explore practical approaches to testing ideas, learning from customers and creating products that genuinely meet market needs.\u003c\/p\u003e\n\u003ch3\u003eTitles in This Set:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThe Startup Way\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThe Lean Startup\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eThe Startup Way\u003cbr\u003e\u003c\/strong\u003eIn \u003cem\u003eThe Startup Way\u003c\/em\u003e, Eric Ries explores how entrepreneurial thinking can be applied beyond small startups and incorporated into established organisations. The book examines how businesses can create a culture of continuous innovation, encouraging teams to experiment, learn and adapt while developing new products and services.\u003c\/p\u003e\n\u003cp\u003eRies draws on his experience working with companies and organisations to explain how entrepreneurial management can help businesses remain innovative and responsive in a rapidly changing world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Lean Startup\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eThe Lean Startup\u003c\/em\u003e introduces Eric Ries''s influential approach to building businesses and developing products through continuous experimentation and learning. Rather than spending extensive time developing a product before discovering whether customers want it, Ries advocates testing ideas early, gathering feedback and using real-world data to guide decisions.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You''ll Love This Set:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTwo influential books by Eric Ries in one collection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePractical ideas for entrepreneurship and business development\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eExplores innovation, experimentation and continuous improvement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUseful for startup founders, entrepreneurs and business professionals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCovers both new ventures and innovation within established organisations\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOffers ideas that can be applied to real-world business situations\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book explores concepts such as the \u003cstrong\u003eMinimum Viable Product (MVP)\u003c\/strong\u003e, validated learning and the build-measure-learn cycle, providing a practical framework for entrepreneurs and businesses looking to reduce wasted time and resources while developing products customers actually want.\u003c\/p\u003e","brand":"Portfolio Penguin","offers":[{"title":"Default Title","offer_id":58697473687933,"sku":"LWP14349","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2375\/9557\/files\/51KDnh-coXL.jpg?v=1789726973","url":"https:\/\/thebookcrib.com\/products\/the-startup-way-the-lean-startup-2-books-collection-set-by-eric-ries-non-fiction-paperback","provider":"The Book Crib","version":"1.0","type":"link"}